Case ID: 511052     Solution ID: 30378

Red Lobster Case Solution


To enhance their impact, color cases ought to be imprinted in color. Red Lobster, a 40-year-old chain of fish eateries, has quite recently finished some statistical surveying uncovering a chance to move their objective client fragment. The chain is in the last phases of a 10-year plan of restoration under CEO Kim Lopdrup. When he assumed control as CEO in 2004 the chain was shutting eateries and enduring declining same store deals and declining consumer loyalty. However, in 2010, even in a retreat, the fortunes of the chain are moving forward. An as of late appointed statistical surveying study has uncovered, out of the blue, that 25% of Red Lobster's clients are experientials, individuals wanting a decent night out as opposed to Red Lobster's customary center client who came on account of a yearning for fish. Ought to this news make Lopdrup do anything another way?

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