Case ID: KEL529     Solution ID: 30379

Entrepreneurial Sales Strategies Namast Laboratories Pursues New Markets for Hair Care Products Case Solution

Abstract

The Namaste case is an account of how Kellogg graduated class couple Gary and Denise Gardner develop their Namaste marked hair consideration line from creation at the familys kitchen table into an impressive $80 million domain inside of a 14-year period. The Gardners originate from a long-term hair-care business genealogy, the Soft Sheen tradition, began by Garys dad decades prior. Delicate Sheen was at last sold to hair tend to over $100 million. The Gardners claim Namastes development happened through listening to the needs and cravings of clients for recuperating hair care items that helped them to remember supporting family unit cures. The hair consideration line turned into a pioneer in its industry yet confronted the quandary of how to extend deals in new markets, particularly universal markets, for example, South Africa and Nigeria.


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