Case ID: SPM41     Solution ID: 30392

Infineon Raceway Sears Point Raceway Case Solution


This case portrays the history, operations, and financial aspects of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the difficulties confronting the course as an aftereffect of the monetary retreat of 2008-9. The circuits most critical race is a NASCAR Sprint Cup occasion. It likewise has IndyCar, NHRA races, and different occasions. Speedway Motorsports Inc. acquired the track in 1996, and made significant a capital speculation to enhance the onlooker experience. The track is intensely subordinate, monetarily, on corporate sponsorship. Its naming rights concurrence with Infineon Technologies was lapsing in 2012, and a significant number of its other corporate supporters were reducing or closure their sponsorships because of monetary anxiety. The case depicts the upsides of corporate sponsorship, and the courses in which an organization can used sponsorship to fabricate its image, compensate and rouse workers, drive retail movement to stores and wholesalers, and enliven clients. The case incorporates a 10 page reference section with foundation data of the essential sorts of engine dashing and depictions of real circuits in California.

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