NFL UK Case Solution

Abstract

The NFL faces a decision on the best way to proceed with endeavors to develop its fanbase in the U.K. The choice needs to consider lessons gained from past NFL exercises in Europe, statistical surveying on the U.K. sports fan, and the ramifications of any proceed onward the U.S. fan. Besides, the choice ought to be framed within the more extensive setting of the NFL's objective to extend universally. Alistair Kirkwood, head of NFL U.K., and Chris Parsons, VP of NFL International, must propose a strategy that the London-based group can both execute and that will get the endorsement of the NFL's magistrate and proprietors.

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