Case ID: HKU878     Solution ID: 30431

WM Wrigley JR Company Case Solution

Abstract

In October 2008, WM Wrigley Jr. Organization (Wrigley), the world's largest gum-producer, finished a US$23 billion neighborly takeover by Mars, a US-based, family-possessed organization and a worldwide pioneer in candy store items. The takeover made Mars the world's largest candy parlor organization, and Wrigley turned into an independent backup of Mars. Wrigley had been outflanking whatever is left of the candy store industry in the 10 years paving the way to the merger. The merger permitted both Wrigley and Mars to use each other's qualities to proceed with their ways of development. Mars was pulled in by Wrigley's achievement in China and its item development. How has Wrigley prevailing in China's biting gum showcase through item advancement? Reinforced by Mars' budgetary quality and item portfolio, what item advancement system would it be able to receive to grab the open doors for sustained achievement?


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