Case ID: KEL450     Solution ID: 30432     Words: 1528 Price $ 75

Ontela PicDeck A Case Solution

Abstract

Ontela propelled its new item PicDesk, which exchanges pictures from mobiles to PC and over the web. Ontela utilized subjective research for division and focusing on its client. In view of this examination, three sections were created in particular parent, high schooler and expert. Notwithstanding, this division is obscure as it doesn't speak to the individual's conduct and inclinations on an extensive scale. So if, the organization takes after the present information to create promoting methodologies, it will think little of the market size and focusing on will be done under potential market estimate. This focusing on will bring about diminishing income and will permit the contenders to misuse the open door and assume control over the remaining business sector. Keeping in mind the end goal to have a precisely evaluate the market estimate, Ontela ought to perform a quantitative review. This examination will give better estimation, and Ontela ought to begin the promoting effort in view of new information.

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Excel Calculations

Questions Covered

  1. Based on the three customer personas, which customer segment should Ontela target?
  2. What are customer personas ? Which segment(s) should Ontela target?
  3. Create a positioning statement for your chosen target persona and identify the key themes thatshould be emphasized in the messaging for the PicDeck service to this segment.
  4. Based on feature/benefit analysis, what positingstatements are likely to be appropriate for each of thecustomers?
  5. What are the risks of using qualitative personas to select target customer segments?