Case ID: A12080013     Solution ID: 30460

Biore The Branding Challenge Case Solution

Abstract

The case depicts the weights confronted by Kao to revive its Biore image and reenergize its business sector request following a year of slow development. Forceful rivalry for the "pore purifying" business sector has created shifts in the piece of the pie of real players and dissolved Bior's healthy skin establishment. Biore must expand its image establishment into another portion, and do as such by making an in number air of glory and coolness.


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