It's 2009 and Paul Williamson, Head of Ticketing, must settle ticket costs for the 2012 London Olympic Games. However, there are numerous criteria to consider. In the first place, given the significance of ticketing to the Games' primary concern, he has a solid motivator to augment incomes. Second, in light of the fact that the whole world will watch, he needs to augment participation - not exactly at the Opening Ceremony and swimming finals, which are simple offers, additionally at occasions, for example, handball and table tennis, which are definitely not. Third, he needs to fill seats with the correct individuals - educated fans who add to the vitality and climate of the occasion. Finally, tickets must be open to the world's tip top as well as to normal Londoners, a number of whom lived around the corner from the Olympic Park.
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