Case ID: BH340     Solution ID: 30470

A Brand is Forever A Framework for Revitalizing Declining and Dead Brands Case Solution

Abstract

Throughout the years, various brands, for example, Oldsmobile, Pan Am, and Woolworth-have met inopportune passings. Numerous more have consistently declined into obscurity, while others have been resuscitated. At the point when a brand bites the dust, noteworthy speculations that were made to construct the brand are likewise lost. Tragically, even the most grounded brands with high total assets are not invulnerable from brand decay and ensuing passing. In today's business, where new item presentations are both costly and dangerous, it might be advantageous to assess brands that are declining and put resources into reviving them. On the other hand, there is a deficiency of studies that attention on declining brands. In this article, we utilize discoveries from scholarly writing, point by point contextual investigations, and meetings with promoting officials to furnish rules in managing declining brands. We break down the conditions that prompt brand decay and brand demise, highlight signs that may propose a looming decrease, offer bits of knowledge into evaluating the suitability of restoring a brand, and recommend different methodologies that can be utilized to reinforce the brand and give it a second life.


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