Case ID: KEL412     Solution ID: 30471

Genzyme The Renvela Launch Decision Case Solution

Abstract

Pharmaceutical organization Genzyme has made another medication, Renvela, which is a phosphate folio intended to be utilized principally by patients with kidney disappointment. Renvela is a somewhat distinctive adaptation of Genzymes very effective Renagel. Organization officials should now choose how best to dispatch Renvela. Should it supplant Renagel? Should it be a premium adaptation of Renagel? Is it worth propelling the item by any stretch of the imagination? The case shows up somewhat straightforward at first glance, yet the inquiries are trying to work through.


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