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Manchester Products A Brand Transition Challenge Case Solution
Abstract
The family unit furniture business sector of United States is three times bigger than office furniture business of the nation. This business sector is exceedingly rapid since new plans and patterns extraordinarily change the inclinations of buyers for specific sorts of furniture. The case portrays that purchasers in this business sector join high level of significance to shades and appearances of furniture in correlation to ergonomics (despite the fact that, later is additionally a criteria is shopper choice making). Family unit furniture business sector of US can be depicted as a somewhat divided industry with little suppliers coddling their separate specialties. Inferable from the inefficiencies connected with s such a divided type of industry, there is a characteristic propensity towards solidifications in the part, where by littler measured suppliers are meeting up through mergers or acquisitions to pick up financial matters of scale.
Excel Calculations
Questions Covered
- How would you characterize the household furniture industry?
- What are the benefits and risks associated with the acquisition of PLFD?
- What are the marketing problems raised by the brand transition?
- Which of the three brand transition options outlined in the case (or, a fourth one that you develop) should Adams recommend?
- Do you agree with Adams‟s budget estimates and allocations?
- What recommendations would you make to Manchester management for 2005 promotions and advertising plan?