Case ID: 509013     Solution ID: 30549

PRODUCT RED A Case Solution

Abstract

Portrays the dispatch and introductory aftereffects of the (PRODUCT) RED battle, a social promoting activity imagined by U2's Bono and Bobby Shriver to battle AIDS in sub-Saharan Africa. The organization authorized the (RED) brand to accomplice organizations, which at first included Gap, Apple, Motorola, Armani, and American Express. The plan of action was organized to advantage accomplice organizations by expanding purchaser buys - of (RED)- marked items, for example, red iPods and telephones - while likewise bringing about expanded gifts to the Global Fund.


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