Case ID: A12070013     Solution ID: 30564

Philips Sense and Simplicity Case Solution


The case portrays the test confronted by the CEO and recently enlisted Chief Marketing Officer to reposition the Philips brand and drive the hierarchical changes to bolster the new vision. Key to the variant was the Sense and Simplicity promoting effort, which came to encapsulate an entire better approach for working together at Philips. The essential focus of the Sense and Simplicity battle was clients matured 35-55. Philips was not considered as a cool and appealing brand by Generation Y customers. Philips must rewire the Sense and Simplicity crusade for the Generation Y market.

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