Case ID: 508052     Solution ID: 30572

Chocolates El Rey Case Solution

Abstract

In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, assembled a conference with senior administration to talk about the organizations development methodology. A generally little firm with offers of around $14 million, El Rey delivered top quality chocolate made with single inception Venezuelan cocoa beans. The firm sold its chocolates in four distinct sections - nourishment administrations, industry, retail and drinks - and sent out 17% of its generation, for the most part to the United States, Europe, and Japan. El Rey expected to develop, however Redmond considered how to accomplish development and how to showcase the El Rey brand to its diverse target sections and worldwide markets. With just 0.5% of the cocoas reality generation, would it say it was justified regardless of the push to attempt and set up a nation of-birthplace picture for Venezuelan chocolate? Assuming this is the case, how could El Rey go about it?


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