Case ID: 508038     Solution ID: 30576

Queensland Sugar Limited Case Solution

Abstract

Until industry deregulation in 2006, Queensland Sugar ran Australia's single work area promoting framework for crude sugar sends out. Since deregulation, eight of the ten Queensland sugar mill operators have chosen to proceed with aggregate showcasing through QSL. On the other hand, a few mill operators are undermining to leave the gathering and business sector all alone. Their essential complaint is to QSL's board structure, which is at present partitioned similarly between mill operators, producers, and autonomous chiefs. The case depicts the development of Australia's sugar industry; the varying hobbies of cultivators, mill operators, and clients; and the effect of changes in worldwide supply (e.g., the ascent of Brazil as a noteworthy sugarcane and sugar maker) and interest (e.g., the expanded utilization of sugarcane for ethanol creation).


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