Case ID: 308025     Solution ID: 30602

Fiyta The Case of a Chinese Watch Company Case Solution

Abstract

Fiyta had long been on of China's first watch brands. Nonetheless, as China's economy started to enhance and the business of numerous Chinese ascended with it, their tastes started to change. Presented to more sumptuous remote brands, numerous Chinese strived to buy a Swiss or Japanese watch. How could Fiyta develop its image picture to a more modern Chinese purchaser? What promoting exercises would it be a good idea for it to attempt to reinvigorate its image? Is it addressing the needs of all fragments of Chinese purchasers? Should it?


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