Case ID: 2087     Solution ID: 30621     Words: 1674 Price $ 75

Rosewood Hotels and Resorts Branding to Increase Customer Profitability and Lifetime Value Case Solution

Abstract

Rosewood Hotels and Resorts Management organization was established in 1979 by the Caroline Rose Hunt Trust Estate. It was a secretly held organization situated in Dallas, Texas. A couple of individuals from its top senior level administration incorporate Caroline Rose Hunt, Philip Maritz, John Scott, Robert Boulogne and James Mcbride. As far back as the accomplishment of the principal inn, which was inherent 1980, Rosewood Hotels and Resorts L.L.C had figured out how to extend its business outside United States including United Kingdom and Mexico. The Hotel and resort chain organization was famous for its capacity to horn a property's value by presenting particular, one-of-a-kind hotel properties with a small ultra-luxurious lodging style that perceived it from other comparative chain-based organizations in the business.

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Excel Calculations

CLTV Calculation With New Brand Strategy

NPV of Expected Cash Flow from Customer

Total NPV of CLTV

Increase in CLTV per customer 

Number of Customers

Gross Profit Margin

 

Increase in Revenue

Questions Covered

1. Analysis Overview

2. Case Analysis

3. Cost Benefit Analysis

4. Financial Analysis

5. SWOT Analysis

6. Conclusion