Case ID: 506007     Solution ID: 30808

Angels and Devils Best Buys New Customer Approach A Case Solution


In November 2004, The Wall Street Journal reported that shopper gadgets retailer Best Buy's new client methodology was to evade the fallen angels among its clients. The client centricity activity, which was driven by Best Buy's CEO Brad Anderson, depended on an examination of the buy histories of a few client bunches. The focal thought was to patch up stores as indicated by the most lucrative sorts of clients they served- - the blessed messengers among the organization's clients. Supports an appraisal of Best Buy's methodology and, all the more for the most part, of the difficulties and opportunities in overseeing clients for benefits.

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