Case ID: 706458     Solution ID: 30910

Toyota Motor Corp Launching Prius Case Solution


In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more forceful dispatch of the Toyota Prius- - a vehicles that joins Toyotas new and in fact propelled half and half power train. This dispatch choice permits examination of the significance of the Prius in Toyotas general item methodology and investigates issues running from business sector structure to upper hand and focused elements.

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