Case ID: 505031     Solution ID: 30920

Nectar Making Loyalty Pay Case Solution

Abstract

Loyalty Management UK (LMUK) oversees British store chain Sainsbury's regular customer card program, called Nectar. LMUK utilizations Sainsbury's sponsorship as the magnet to draw in different retailers into a gainful, multisponsor dedication arrange. Looks at the financial aspects and shopper conduct of retail faithfulness programs and permits examination of the brand-building force of a solitary support program to the special force of a multisponsor program. Portrays the dispatch of the program and its initial year and a half of development, toward the end of which it is the biggest steadfastness program in Britain. Outlines the utilization of the program to convey client particular advancements to the 13.5 million-part database and how the program assesses the achievement or disappointment of particular advancements.


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