Samsung Electronics Co. has delegated another advertising head to restore its monetary status and brand picture in the worldwide business sector. Sony has been a business sector pioneer in creative and purchaser arranged items, so it is important to gain from the advertising methods of Sony keeping in mind the end goal to increase upper hand. Samsung has utilized a blend of a few systems for a fruitful turnaround procedure. It has pre predominantly relied on the broadening of the item range, and development to fabricate an in number brand picture and make itself as one of the top innovation organizations of the world.
1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing?
2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand?
3. As Chief Marketing Officer, what are Kim’s role and responsibilities? How has he built his influence?