Case ID: 504018     Solution ID: 31008

Alessi Evolution of an Italian Design Factory A Case Solution


Alessio Alessi, head of circulation at family-run Alessi S.p.A., is confronting value and brand disarray among clients and is considering revamping Alessi's overall system of wholesalers. By portraying the difficulties confronting Alessi, a globally acclaimed plan and assembling organization of family protests for the table and kitchen, the case analyzes shopper showcasing and dispersion when all is said in done, as connected in the corner business sector of exceptionally outlined family merchandise for an Italian plan processing plant. Incorporates colored exhibits.

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