THIS HBR CASE STUDY INCLUDES BOTH THE CASE AND THE COMMENTARY. FOR TEACHING PURPOSES, THE REPRINT IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0309X, AND COMMENTARY ONLY, REPRINT R0309Z. It was five minutes prior to show time, and just 15 individuals had meandered into the gathering space to hear Lancaster-Webb CEO Will Somerset present the organizations most recent line of surgical gloves. More vital, deals prospect Samuel Taylor, therapeutic executive of the Houston Clinic, had neglected to indicate. Will left the dance floor to unfaltering his nerves and saw an overflow group a few doors down. He made a Whats up? motion to Judy Chen, Lancaster-Webbs interchanges boss. She approached him. Its Glove Girl. You know, the blogger, Judy said, as though this clarified anything. I think she may have stolen your group. Who is she? Will inquired. Glove Girl was an assembly line laborer at Lancaster-Webb, whose constantly frank, regularly useful postings on her web log had grown truly a taking after. Will was new to the universe of blogging, yet he immediately found out about its energy in a preparation with his staff. After Glove Girl had raved about Lancaster-Webbs more established SteriTouch dispensable gloves, requests had surged. All the more as of late, however, Glove Girl had scrutinized the Houston Clinics business works on, posting harming data at her site about its rate of cesarean conveyances - to Sam Taylors dismay. This anecdotal contextual investigation considers the subject of whether an exceedingly tenable, however once in a while mistaken and frequently rash, online diarist is to a greater degree an obligation than an advantage for her boss. What, if anything, ought to Will do about Glove Girl? In R0309A and R0309Z, four pundits - David Weinberger, creator of Small Pieces Loosely Joined; Pamela Samuelson, an educator of law and data administration at the University of California, Berkeley; Ray Ozzie, CEO and administrator of Groove Networks; and Erin Motameni, VP of HR at EMC- - offer master exhortation.
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