Case ID: HKU291     Solution ID: 31011

Moiselle Case Solution

Abstract

Investigates the thorough advertising techniques behind the building of the Moiselle brand. Incorporates a point by point examination with 10 other nearby Hong Kong style brand names to represent the explanations for Moiselle's fruitful and thorough showcasing methodologies. Beginning as a modest unique gear producer, Moiselle effectively advanced into an own image maker, making a surely understood brand name that was well known both in Hong Kong and China. Outlines the significance of building up clear market situating, adding to a brand, and utilizing the brand energy to develop a new venture.


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