Case ID: 504025     Solution ID: 31013

Singapore Airlines Customer Service Innovation Case Solution

Abstract

The members of Singapore Airlines' (SIA) administration council needs to choose whether to wipe out the usage of the new lie-level seats in business class after the impacts of the worldwide subsidence on the travel business in September 2001. SIA was viewed as the highest quality level for its imaginative client benefit, and the $100 million new seats extend for the universal market was wanted to support that notoriety. In any case, with expanded rivalry in the carrier business and the sensational drop in go after the September 11 fear based oppressor assaults in the United States, the primary motivation thing for the administration board of trustees was the way to cut expenses.


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