Case ID: 503020     Solution ID: 31081

McDonalds Russia Managing a Crisis Case Solution


In August 1998, George Cohon, originator and senior administrator of McDonald's Russia, is confronting a financial highly sensitive situation. Russia is amidst a serious coin emergency - the ruble has dove in quality, making enormous swelling and across the board financial chaos. Activity in the 26 eateries has plunged, and Cohon is attempting to make sense of how to tempt customers back to McDonald's. Cohon is debating two issues

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