Case ID: 502019     Solution ID: 31123

Henkel KGaA Detergents Division Case Solution


Henkel needs to choose whether to supplant its solid nearby cleanser brands in Italy and Spain with its driving global brand, Persil. It confronts weight from retailers for global brand institutionalization. Its rivals, including P&G and Unilever, are combining their portfolios around a couple of worldwide force brands.

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