The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian fringe that is charged "for genuine riders as it were." Harley Owner's Group (H.O.G.) Director Mike Keefe must choose whether this moving rally merits a place in the H.O.G. product offering, and assuming this is the case, what logic and strategies to embrace in future plan. This case helps understudies get inside one of the world's most grounded brands to consider issues of brand devotion, near the-client logic, the development of brand group, and the everyday execution of relationship advertising programs. What benefits accrue from programs such as this? Can brand community be built? How? What is the part of the advertiser in this procedure? Is it better to create client closeness or compassion when executing near the-client objectives? Can administration truly adjust evidently unique subcultures such as the resigned bikers, Yuppie Weekend Warriors, and genuine criminals within one group? Incorporates shading displays.
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