Depicts a circumstance confronted by Mr. Ely Callaway, the 80-year-old originator, administrator, and CEO of Callaway Golf Co., in the fall of 1999. Following 10 years of dazzling accomplishment with the promoting idea, Callaway endured a noteworthy misfortune and saw a lofty decrease in deals in 1998. Mr. Callaway had assembled a $800 million business by making a really additionally fulfilling item for the normal golfer, making it pleasingly not quite the same as the opposition and conveying the advantages to the shopper. The outcomes in 1998 constrained Mr. Callaway to reevaluate the promoting program that had effectively bolstered the item up to this point.
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