Case ID: 500021     Solution ID: 31240

HP Consumer Products Business Organization Distributing Printers via the Internet Case Solution


In spring 1998, Pradeep Jotwani, VP and general administrator of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was examining the expanding achievement of e-trade and its suggestions for his division. The buyer items gathering had begun offering renovated printers through an Internet outlet focus in December 1997, yet Jotwani was presently considering a move to offer new printers straightforwardly to buyers by means of this new channel. If he somehow managed to make such a move, he pondered which items to offer online at what costs, and how to convey this technique to the channel accomplices without harming the current circulation structure.

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