Case ID: 806015     Solution ID: 31297

Carnival Cruise Lines Case Solution

Abstract

Highlights the potential estimation of client information and the decisions and difficulties the firm faces when endeavoring to capture this esteem. Festival collects a lot of individual-level behavioral and statistic client information. Senior administration should now choose how to influence such an abundance of information to enhance firm execution through client collects and acquisition, client maintenance, and client gainfulness techniques.


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