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Haiers US Refrigerator Strategy 2005 Case Solution
Abstract
Haier, the first Chinese purchaser sturdy brand in the United States, succeeded in the reduced icebox, cooler, and ventilation system markets and afterward constructed a U.S. production line to enter the full-size business. Issues incorporate the estimation of a neighborhood business person to the Asian maker entering the United States; brand building and value situating; the sourcing area choice exchange off between creation expenses and logistics costs; the part of progress in the U.S. apparatus circulation channels; worldwide and local aggressive investigation; the reaction of U.S. contenders to the worldwide sourcing advancement; and the time skylines of Chinese organization administration.
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