Case ID: BME2     Solution ID: 31428

Zenecas Direct to Consumer Advertising of Nolvadex R Case Solution

Abstract

In May 1999, the Moon Shot group assembled to survey the consequences of a $54.4 million direct-to-customer (DTC) advertisement battle. Moon Shot was a cross-useful group at Zeneca Inc., a pharmaceutical, agrochemical, and claim to fame items organization. The notice crusade was to advance the utilization of the medication Nolvadexa (Zeneca's image name for Tamoxifen Citrate) for use in diminishing the danger of bosom growth in ladies at high hazard, an expected 9 million ladies in the United States. Subtle elements Zeneca's improvement of Tamoxifen and how the organization advertised the medication. Concentrates on Zeneca's DTC professionally prescribed medication publicizing effort and the issues that battle raised.


Request Case Study Solution

Prepared by MBAs and CFAs according to your requirements


Words
Pages
Upload

 

Already Registered? Login here!

 

Order Summary

SubjectNot Selected
LengthNot Selected
Deadline Not Selected
Estimated Submission On
Total 0