Case ID: HKU356     Solution ID: 31462

Lenovo Case Solution


Since its origin in 1984, Lenovo Group Limited had developed from an organization connected with fundamentally in the distribution of imported PCs to being the largest IT Corporation in the People's Republic of China (PRC). While Lenovo was able to hold onto its market initiative position, focused pressure from Dell, IBM, Toshiba and HP was expanding, with the Group taking substantial hits, primarily on account of Dell. Participating in a progression of value wars to hold the low end of the customer section, Lenovo was likewise attempting to keep up its fortress in corporate deals to Chinese government services and schools. With the PC showcase in China developing quickly, Lenovo's principle test was to build up a plan of action that would battle Dell's immediate offering model as well as exploit the Group's conventional qualities. With a view to meeting the Group's anticipated focus of turning into an individual from Fortune 500 by 2010, it appeared that Lenovo was looking towards tapping global markets, and additionally investigating interchange item broadening procedures in the neighborhood showcase. Lenovo's situation highlighted the developing torments confronted by numerous Chinese organizations, as they endeavored to end up distinctly worldwide players while protecting their household piece of the pie from remote opponents.

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