Case ID: UVABP0480     Solution ID: 31519

Comcast Corporations Merger with AT&T Broadband Case Solution


In December 2001, following a six-month procedure of competing for AT&T's Broadband, the president of link administrator Comcast Corporation, had quite recently gotten word that Comcast's $72-billion offer had won the sale. Comcast, the link business' third-biggest administrator, would converge with industry pioneer AT&T Broadband to shape an organization with more than $20 billion in income and an unparalleled dissemination (a nearness in 22 of the country's main 25 markets). Presently the presidents of both organizations started to consider their post-merger reconciliation methodologies. What was critical and in what manner would it be a good idea for them to organize their exercises? How might they get all partners to comprehend the method of reasoning for the arrangement and its business objectives and amped up for the new AT&T Comcast?

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