Case ID: 595035     Solution ID: 31552

Nestle Refrigerated Foods Contadina Pasta & Pizza A Case Solution

Abstract

Nestle Co. has yet again outdone itself by having launched a successful Contadina brand pasta and sauces. In a time span of just three years the brand has earned nearly $100 million in sales. By having experienced a wonderful start, Nestle Co. is now considering to tap into the pizza industry too. This case aims to create an understanding of the use of simulated tests markets for developing reliable forecasts for a new brand.


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