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BayFunds Case Solution
Abstract
In June, 1994, the Senior Vice President of BayBank's Investment Management Group is setting up a vital arrangement for her association's line of shared assets. Sixteen months prior, BayBank, Massachusetts' driving retail bank, had entered the common asset business by effectively propelling BayFunds, a group of exclusive shared assets. Presently administration confronts another arrangement of advertising difficulties to build up the business further. In what capacity can the blend of assets offered be stretched out to meet changing business sector and monetary conditions, and what mix of exclusive and outsider assets would be best in drawing in and holding clients? Furthermore, administration should likewise discover approaches to incorporate the common assets business further into BayBank's center operations and frameworks while adapting to a perplexing and questionable administrative environment.
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