Case ID: 594001     Solution ID: 31617

American Airlines Value Pricing A Case Solution

Abstract

In April 1992, American Airlines propelled Value Pricing - a radical improvement of the unpredictable evaluating structure that had advanced over 10 years taking after deregulation of the U.S. household carrier industry. American expected that the new estimating structure would advantage buyers and restore productivity to both American and the business overall. The basic issue raised is


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