Case ID: 704403     Solution ID: 31766

Delta Air Lines A The Low Cost Carrier Threat Case Solution

Abstract

The top administration of Delta Air Lines must choose how to react to the risk postured by minimal effort bearers, for example, Southwest and JetBlue. Among the alternatives considered is the dispatch of a minimal effort backup by Delta itself. Earlier endeavors to dispatch a minimal effort backup, by Delta and by other full-benefit aircrafts, have fizzled. Will Delta devise a superior reaction?


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