THIS HBR CASE STUDY INCLUDES BOTH THE CASE AND THE COMMENTARY. FOR TEACHING PURPOSES, THE REPRINT IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0403X, AND COMMENTARY ONLY, REPRINT R0403Z. The place where there is seared chicken and quiet puppies enjoys its snacks saturated with fat, and Southland Baking Co. has dependably been upbeat to oblige. Its Chizzlewits are brittle, brimming with immersed fat, and tasty. Subsequently, Southland has a strong a dependable balance in its business. However, to Peter Schmidt, Southland's VP and general guidance, consistently appears to bring more confirmation that items like Chizzlewits are turning into the new tobacco. A New York legal counselor has quite recently sued an organization like Southland for probably making his customer fat. A House subcommittee is holding hearings on the fat substance of heated merchandise. Furthermore, Mothers Opposed to Obesity in Kids is campaigning for notice marks on all sustenances containing sugars and immersed fats. Southland is attempting to concoct a leaner rendition of Chizzlewits, yet the outcomes haven't been empowering. As Arthur, a young man in a test gathering, says with a glower subsequent to taking a nibble and spitting it out: It resembles a Chizzlewit, yet it doesn't have an aftertaste like one! Should Schmidt advise his CEO that Southland needs to recast its product offerings? Remarking on this anecdotal contextual investigation in R0403A and R0403Z, are Kenneth B. McClain, a trial legal advisor situated in Independence, Missouri; Laurian J. Unnevehr, an educator at the University of Illinois at Urbana-Champaign; Pam Murtaugh, an advisor in Madison, Wisconsin; and Richard Berman, the official chief of the Center for Consumer Freedom in Washington, D.C.
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