THIS HBR CASE STUDY INCLUDES BOTH THE CASE AND THE COMMENTARY. FOR TEACHING PURPOSES, THE REPRINT IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0403X, AND COMMENTARY ONLY, REPRINT R0403Z. The place where there is fricasseed chicken and quiet puppies loves its snacks saturated with fat, and Southland Baking Co. has dependably been upbeat to oblige. Its Chizzlewits are brittle, brimming with soaked fat, and delightful. Accordingly, Southland has a strong decent footing in its market. In any case, to Peter Schmidt, Southland's VP and general direction, consistently appears to bring more proof that items like Chizzlewits are turning into the new tobacco. A New York attorney has simply sued an organization like Southland for as far as anyone knows making his customer fat. A House subcommittee is holding hearings on the fat substance of heated merchandise. Furthermore, Mothers Opposed to Obesity in Kids is campaigning for notice names on all nourishments containing sugars and immersed fats. Southland is attempting to concoct a leaner variant of Chizzlewits, yet the outcomes haven't been empowering. As Arthur, a young man in a test amass, says with a glare in the wake of taking a chomp and spitting it out: It resembles a Chizzlewit, yet it doesn't pose a flavor like one! Ought to Schmidt advise his CEO that Southland needs to recast its product offerings? Remarking on this anecdotal contextual analysis in R0403A and R0403Z, are Kenneth B. McClain, a trial legal advisor situated in Independence, Missouri; Laurian J. Unnevehr, an educator at the University of Illinois at Urbana-Champaign; Pam Murtaugh, an expert in Madison, Wisconsin; and Richard Berman, the official chief of the Center for Consumer Freedom in Washington, D.C.
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