Case ID: 586013     Solution ID: 31827     Words: 1242 Price $ 45

Population Services International The Social Marketing Project in Bangladesh Case Solution


The case arrangement gives a brief examination of populace control activities did by the Bangladesh government, especially its Social Marketing Project (SMP). The investigation considers the opposition in the retail environment of Bangladesh. Aside from this, a brief presentation of the retail setup, alongside the pretended by the medicinal group is likewise depicted. Last, reasons are distinguished for the achievement of Raja, a condom brand, and disappointment of Maya, an oral prophylactic pill brand of PSI.

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Questions Covered

  1. Explain the competitive environment in Bangladesh. Are we competing with the government, which is giving away its goods?
  2. Explain the consumption system, including buying behavior, the distribution channels, the medical community
  3. What is your plan for improving Maya sales?
  4. Why does Raja do so well?