Case ID: HKU295     Solution ID: 31876

Towngas Case Solution

Abstract

Towngas, an exclusive supplier of piped naphtha gas and one of the most established vitality providers in Hong Kong, put a great many dollars in its client relationship administration program. The outcomes were higher consumer loyalty and new items that produce additional income. Investigates the purpose for Towngas' decision to utilize CRM as an apparatus to reinforce its business and the ways it effectively actualized its CRM systems. Additionally talks about why numerous different organizations that had likewise put a great deal of cash in CRM did not prevail with regards to getting the normal return.


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