A neighborhood Philippine toothpaste producer, Lamoiyan Corp., confronts the challenge of remaining competitive against dug in multinational mammoths. The organization has figured out how to capture, at its pinnacle, 20% of the Philippine toothpaste advertise and has turned into the number three Philippine toothpaste maker, after Colgate-Palmolive and Unilever. Be that as it may, as rivalry will soon strengthen in the area as an aftereffect of diminishing exchange hindrances, Cecilio Petro, president of Lamoiyan Corp., needs to choose how to develop his organization and keep it aggressive. Opening up to the world, growing channel entrance, growing new items, and extending globally are all procedures Pedro considers, yet every move is expensive and tedious. Pedro, an idealistic, committed business person, must survey the most ideal approach to guarantee Lamoiyan's future achievement.
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