Case ID: 9B08AJ01     Solution ID: 31993

Conroys Acura Customer Lifetime Value and Return on Marketing Japanese version Case Solution


In the fall of 2006, the president of Conroys Acura was inspecting reports of the organizations quarterly deals. He was worried that in spite of a solid economy, deals at his dealership were stagnant. The VP of offers of Conroys Acura was continually thinking of new advertising plans to support deals. In any case, the president experienced issues deciding how fruitful past showcasing endeavors had been in expanding productivity. He required an approach to put the numbers into connection.

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