Case ID: 303003     Solution ID: 32046     Words: 1165 Price $ 45

P&G Japan The SK II Globalization Project Case Solution


SK-II is an irregular pearl in view of the way that it is not really known outside the bounds of Japanese market yet at the same time made the nearness so remarkably realized that it adjusted rapidly in one of the excellence mind worldwide centers. SK-II can't be worldwide brands because of many reasons. There are sure traits that must be broken down before settling on a choice regarding SK-II's worldwide reach. Japan is an exceedingly troublesome market to tap for any business because of its nearly sew organizing openings and the mind boggling prerequisites relating to different enterprises. Japanese ladies had by a wide margin the most elevated utilization of magnificence care items on the planet, which is the reason just in Japan the eight stage custom of facial purifying is drilled.

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Questions Covered

  1. As Paoplo eCesare, what factors do you need to consider before deciding what to  recommend in your SK-II presentation to the global leadership team (GLT)? What kind  of analysis will you need to do in preparing for that meeting?
  2. Does SK-II have the potential to become a global brand within Procter & Gamble’s  operations worldwide? Why or why not?
  3. Which of the three market options should Paolo recommend to the GLT? What  benefits do you expect to gain? What risks do you see?
  4. How should he implement your recommended option? What are the implications for  P&G’s new post-2005 organization? What support and/or resistance do you expect?  How will you mange it?