Case ID: 703031     Solution ID: 32083

British Motorcycle Industry at a Crossroads Case Solution


By 1975, the breakdown of the British cruiser industry is almost finished. Stand out British producer, NVT, stays in operation. In this setting, the British government commissions the Boston Consulting Group to recognize and assess vital options for NVT and its suppliers. This case outlines what the experts found as they scrutinized the worldwide bike industry and Britain's place in it.

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