Case ID: 9B12AC26     Solution ID: 32117

The Pepsi Ultimate Taste Challenge 2012 Social Enough Simplified Chinese version Case Solution

Abstract

In April 2012, the chief of marketing for Pepsi Beverages Canada evaluated the dispatch plans for the year's version of what had customarily been known as the Pepsi Challenge. Presently called the Pepsi Ultimate Taste Challenge, the objectives of the crusade were exceptionally forceful and, obviously, a Coke versus Pepsi fight was constantly troublesome. The oddity for summer 2012 was the accentuation via web-based networking media, and the association between web-based social networking and the Ultimate Taste Challenge. Likewise, the showcasing executive was focusing on the Millenials as an objective market segment. These customers were a famously troublesome group to market to. The promoting executive evaluated the proposition he got and expected to settle on a decision with respect to whether to affirm it, or whether changes were important to achieve his market share goals.


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