Case ID: 9B08AC14     Solution ID: 32141

Molson Canada Social Media Marketing Simplified Chinese version Case Solution


This case depicts Molson's analysis with online networking for making brand mindfulness. In November 2007, Molson, some portion of the Molson Coors Brewing Company, finished an online networking advancement in the wake of confronting feedback that it advanced strategic alcoholism. Molson was confronted with the trouble of how rapidly the substance of online networking could spread to different gatherings of people. The case urges perusers to contemplate whether Molson's activity was the main alternative accessible and to consider what its next steps may be.

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