Case ID: 903412     Solution ID: 32193

ConAgra Foods Case Solution


In 2002, ConAgra Foods CEO Bruce Rohde was pondering the following strides during the time spent changing the organization from an agribusiness goliath to a quality included sustenance processor. ConAgra had turned into the second biggest sustenance organization and number one nourishment administration supplier in the United States completing many years of development acquisitions, principally in grain processing and meat preparing organizations. Amid the 1990s, ConAgra made huge advances into handled sustenances, with 86% of FY2002 working benefits originating from its worth included organizations. Regardless of its growing arrangement of marked items, ConAgra's picture as a thing focused agribusiness organization held on. Given the quickly changing nourishment industry and the divestiture of ConAgra's crisp meat business, Rohde must set up another character and bearing for the organization.

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